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This Is Why You Shouldn't Stress Out When You Watch Your Local News

by Southern Californias Top Producing Mother & Son Te

Here is a clear reason why we cannot always assume that the information provided on your local news channel applies to you.  What your local or cable news network doesn't understand is that real estate performs differently depending on the area.  This morning I was watching my local news channel and they mentioned that real estate values in Los Angeles County dropped again for the month of July over 4%.  I wanted to verify this for myself but more specifically, I wanted to see if this was the case in my market area of Downey and the surrounding area. 

After doing my own research, looking at data from SoCal MLS reports I came to the conclusion that values did go down for the month of July when comparing home values from the previous month of June, however they did not go down anywhere near the amount that my local news station mentioned...

According to data directly from SoCal MLS reports, the average sales price in Downey and the surrounding area for the month of July was $306,701.  The average sales price of homes for the month of June was $308,768.  That is only a difference of about $2,000 which translates to a loss of approximately 0.67% if I round up.  That number is nowhere near the figure that I heard on the local news channel this morning.  

All in all, we're not saying that the data they presented isn't accurate. What we are saying is that if you want to know how real estate values are doing in your area, you need to turn to your local real estate expert for answers.  So we are always here ready to serve you should you ever need assistance with buying or selling your home....


We're Back from Star Power San Diego and We've Brought with us some great ideas!

by Southern Californias Top Producing Mother & Son Te


By Chris Gonzales

Oh how I miss San Diego!  I spent 4 years going to school at one of the most beautiful campuses known to man, well at least in my opinion, the University of California San Diego.  This month I was able to reminisce on the times I had enjoying the sunny skies, gorgeous temps, and not to mention studying to be a doctor, well maybe not the last one.  As always, we are big on continuing education so we attend the Star Power Systems Real Estate Conference every year to gain more knowledge on how to better serve our clients.   The beauty of this conference is that the classes are actually taught by top producing real estate agents from other market areas.  They freely share their marketing strategies, and systems that they have in place.  Ultimately everything that we learn is used to be able to deliver the best client experience that we can possibly offer. 

We’re going to be implementing a new marketing technique that will hopefully offer an enhanced service to all of our sellers.  Statistics show that when a new homeowner moves into an area, it’s a result of activity that has taken place in that same neighborhood.  That type of activity includes, open houses, a recommendation from a neighbor to a friend or family memeber, flyer distribution, etc.  We are going to implement a new campaign where we deliver 1,000 top quality flyers to promote the listing that we are trying to sell.  We believe this will spark a buzz in the community where our listing is located and that will in turn help us to sell our home faster and more effectively, making our sellers and clients happy.  Keep your eyes peeled for our flyers in your community.  The first area we are going to hit is the city of Downey.  So if you live in Downey I’m sure you will see our marketing pieces. 

Displaying blog entries 1-2 of 2




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Contact Information

Photo of The Mother & Son Team - Maria Palacios & Chris Gon Real Estate
The Mother & Son Team - Maria Palacios & Chris Gon
Berkshire Hathaway HomeServices, California Properties
16911 Bellflower Blvd
Bellflower CA 90706
(877) 883-1003
Fax: 562-381-9113